Posts Tagged ‘when trade pubs were fab’

 

The Trade Publisher IPO Fad Was Just That – 19. September, 2015

ttpipoPenton media became the latest trade publisher to go public, joining the New York Stock Exchange on Aug. 10 in a move driven by a spinoff from parent Pittway Corp., Cleveland.

Penton joins such publishers as CMP Media, Manhasset, N.Y.; Primedia Intertec, Overland Park, Kan.; and Ziff-Davis, Needham, Mass., all of which have gone public in the past 14 months.

“We’re an $18 billion industry this year . . ., but we’re not particularly a high-profile industry,” says Thomas Kemp, CEO of Penton, Cleveland. “The financial community really has just discovered on a more broad basis that we’re a fairly significant and fairly large industry.”

Trade show increase

Mr. Kemp said one of the reasons for the spinoff was that Penton’s revenue from trade shows has increased from less than 3% in 1996 to 13% in 1998. It’s expected to reach up to 30% of the company’s revenue by the turn of the century, he said.

“Traditionally, Penton has been

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