Archive for the ‘Web Advertising’ Category


7 Rules For Successful Web Advertising – 8. September, 2015

Is your business-to-business advertising as successful as it could be? An effective way to find out is to measure advertising against the seven tenets below. If your communications programs omit these principles, chances are your efforts are not as successful as they could be.

rfswm1. What’s in it for me?

Focus on benefits, not features. Customers don’t care that your product has the most innovative, state-of-the-art widget. Customers care that this product will save them time, increase productivity, decrease costs or make them look good.

2. The wow factor.

Let’s say the unwritten advertising rule in your category is that you must always show the product, even though the product looks like everyone else’s. Why not take the unexpected step of not showing the product? Instead, show a visual that represents the product’s benefits. The idea is to take an approach that’s more involving and shows that your company or brand is not like every other player in your category.

Posted in Web Advertising